Lexus Bringing a Luxury Concept to Detroit
Toyota’s Lexus brand is bringing a new luxury design concept to the North American International Auto Show in Detroit in 2012. The concept is yet to be christened and is Lexus’s answer to the wide range of product that its primary rival Acura, Honda’s premium brand, is showcasing in the auto show.
Lexus has only released a teaser image of this concept that shows us the front left corner. Only a part of the front fascia is visible which showcases a little more than the headlight, the air intakes, edge of the grille and a part of the alloy wheels. Lexus announced that this design concept will showcase the brand’s new design direction. The concept was designed by Toyota’s design hub Calty located in Newport Beach, California. The same design studio designed the FT-SX, Scion t2B, Scion FUSE, FT-HS, A-BAT and Lexus LF-Ch concept vehicles.
Other details are yet to be announced by the automaker. Meanwhile, Lexus’s primary rival Acura is planning for a full product onslaught for the Detroit Auto Show. The Acura range headed to Detroit consists of the entry-premium ILX sedan, the redesigned RDX crossover and a brand-new NSX supercar.
Lexus is planning to change the direction of its design and is trying to go for a more bold and aggressive lineup. As the automaker has previously promised, it will take more “risk” in the design of its future cars; we are expecting an aggressive and bold luxury concept in Detroit sporting the Lexus badge.