Nissan Juke Gets a Little Jukier
Nissan Motor Corp. is turning up the Juke-iness of its Juke subcompact for 2015. The updated version of the Juke was unwrapped at the Los Angeles Auto Show. The refreshed Juke features a bigger front, with a fierce V-Motion grille, projector-beam headlights, LED front accent lights and a more emphasized lower air intake. The backside is enlarged with more pronounced taillights. The Juke is envisioned as a niche vehicle for single guys. In Europe, Nissan Juke has taken the auto market by storm as being the second-most-popular model. Nissan revealed that the 2015 will have a base price of $21,075, inclusive of shipping charges.
Nissan has sold significant volumes of the Juke to both men and women in the U.S. The original target for Nissan was younger males who were expected to buy about 75 percent of all U.S. Jukes. Instead, women have been buying around 40 percent of them, says Mike Higginbotham, Nissan senior product planner. He says Nissan is reaching in two directions with the freshened Juke. Designers not only want to capitalize on the model’s sports car-like appeal, they want to make the Juke more comfortable, with more safety and technology features, Higginbotham says.
The 2015 SL trim features a standard Around View Monitor and NissanConnect nav and mobile apps system with a 5.8-inch color touch-screen display and enhanced voice recognition. The SV trim gets automatic climate control, leather-wrapped steering wheel, power moonroof and privacy glass. The Juke also will allow buyers to add colors on 12 trim and accessory pieces around the car, with eight color options. Calen Cussimanio, product planning specialist, says that under the Juke Color Studio program, dealers will carry replaceable parts in the various colors and allow customers to customize color accents on the vehicle. The parts include bumper accents, headlight trim rings, side mirror caps, door handle covers and trim pieces, side door sills, rear roof spoilers, floor mats, 17-inch aluminum-alloy wheels and center caps.