General Motor Takes a Page From Apple: Introduces New Infotainment System
General Motor’s Cadillac brand is all set to introduce a new infotainment system in a joint venture with Apple’s Genius Bar tech-support program. On that regard, GM requires dealers in Cadillac to assign two recruits as certified (Cadillac User Experience) CUE specialists in sales and service. GM will also hire around 25 service representatives to spread them out in to its largest markets to field questions from both dealers and customers. Those Cadillac consumers, who need help, will also be called by these experts to clear doubts. GM will provide details of its plans for helping consumers learn about CUE at a wireless conference today in New Orleans. However, with the launch of the XTS sedan, the company will begin CUE across its lineup. The vehicle will be featuring the industry’s first infotainment touch screen, which you may have seen only on smartphones and tablets. Cadillac also plans to give iPads to all buyers of CUE-equipped vehicles.
Mark Harland — head of connected customer experience at GM says the same tech-support elements eventually could be used at Chevrolet, Buick and GMC, which have rolled out new infotainment systems over the last year. “When I get a new iPad, I don’t learn everything there is to know about it the minute I leave the store. You need time to play with it. We’re trying to set up those same learning tools for people who are buying an XTS or ATS with a CUE system,” he said.
As it is a new technology that should be learned thoroughly, GM is organizing a 15-city tour to train dealer personnel about CUE and the XTS. By doing so, the automaker aims to eradicate the unwieldy commands and multiple screens that have led users to slam some infotainment systems. The 8-inch touch screen with huge icons for navigation, audio and climate functions releases a small pulse when the driver presses a button, which GM says minimizes glance time. The icons will be faded when it is not in use and is illuminated again when the user’s hand approaches. Just wait to see how the new technology works..