Mazda’s top Designer Thinks This is The ‘Golden Age’ of Car Design
Mazda, a Japanese automaker thinks this is the right time or this is the golden age for styling car as Derek Jenkins, Mazda’s design boss for North America proves this as the right declaration. Even if a lot of people would argue this, the fact is we are living in the Golden Age of car design right now.
The amount of technology, performance and the level of detail going into vehicle design today that’s made possible by modern manufacturing capabilities “are unparalleled,” Jenkins said. He added that the tailfins and chrome gracing Detroit’s iconic automobiles from the 1950’s and 1960’s made for a magical era. That was a time in this country when nothing could get in the way that people thinks and the sanguinity was huge. Jerknins claims even during that time, the average person was opting between one or two different models of car from their neighbor. But the overabundance of vehicle sizes, shapes, configurations and head-turning styling available on even entry-level vehicles makes the contemporary industry special. Jerkins think that the amount of design the average person can purchase if they so choose in a vehicle is astounding.
Jenkins expressed his views during an interview at the press launch for the Mazda CX-5 crossover. The vehicle features Mazda’s new “Kodo” design language and the automaker hopes it will help its new cars stand out in a market that’s becoming more and more design-focused. The car’s cab-rearward profile, wide stance, fluid surface texture and its new, high-sitting, wide-mouth grille will appear on future Mazda models. He knows though, that the democratization of high design makes creating standout vehicles even more critical for their success. “Everybody’s stepping up their game and it creates, I don’t want to say, pressure, but it gives us more fuel to do what we believe is the right thing to do,” Jenkins said