Alain Prost Signed on to become Official Brand Ambassador for Renault
Alain Prost, one of the most accomplished race car drivers in history and motorsports figurehead has now been signed on to become official brand ambassador for Renault. Other F1 drivers, former and current, doing brand ambassador duties include Michael Schumacher, David Coulthard and Sebastian Vettel.Prost, 57, is a four-time Formula 1 World Champion, having won more titles than any other driver except for Juan Manuel Fangio and Michael Schumacher and also has a total of 51 grand prix wins under his belt, which is second only to Schumacher. Prost has endured a number of controversies including a number of heated clashes with the legendary Ayrton Senna, both on and off the track, and was fired from Ferrari in 1991 before the end of the season for his public criticism of the team.
Prost will now take part as a Renault driver in sports demonstrations and also as a representative at events organized or attended by Renault throughout this year. Speaking at the announcement of his new role, Prost has said, “Renault’s history is intimately linked to that of motorsport and I have a deep attachment to the brand, with which I achieved some of the greatest successes in my sporting career. I accepted this mission with pleasure and I intend to accomplish it with professionalism.”