BMW Beats Audi, Mercedes in May 2011 Global Sales
The BMW group has emerged as the market leader in premium car sales in May 2011 followed by Audi and Mercedes. BMW had an increase of 19 percent in sales in the month as compared to their sales figure of 2010.
A total of 121,168 units of BMW were sold across the globe last month. Audi ranked second with a sales of 113,400 units worldwide which is a 19.5 percent increase as compared to last year. Mercedes-Benz saw an increase of 7.3 percent in sales with their total unit sales reaching 108,766 worldwide. This is the most successful May for the BMW Group in terms of sales records as reported by the company. These impressive stats were attributed to the popularity of the new 5-series sedan and X3 SUV. The BMW Group comprising of BMW, Mini and Rolls Royce brands had cumulative sales of 147,563 units in May, which a 21.1 percent increase for the brands. The brands saw an increment of 20.7 percent in sales with 667,551 units sold between January and May.
In the emerging Chinese market, Audi topped the charts with 25,153 vehicles being sold and saw an increment of 44.6 percent. BMW followed with 21,150 vehicles and had a giant 51.1 percent increment in sales. Mercedes with 16,401 cars and increment of 43.1 percent was ranked third in this market.
The Japanese automakers hit by the quake, suffered severe loss. Lexus reported a decrement of 45 percent in sales. On the other hand, BMW continued to lead the sales chart in the US with Mercedes following closely.