In a significant shift of choice, Americans are now increasingly choosing Lexus luxury cars over the established U.S. social norms of acquiring exotic BMW or Mercedes-Benz models. End-of-May sales reports indicate the striking observation.

First time in history, Lexus remains first choice for the new luxury-car purchasers in the U.S. during the last five months of the year, says a media report. According to the sales reports published updating the end-of-May sales, car sales of BMW in the U.S. have decreased considerably.

After recording a huge 31 per cent rise in car sell in May, Lexus is heading towards achieving even higher revenues, says an auto expert. An incentive of higher magnitude is on cards, opines a Lexus dealer. On the total 90,098 units of Lexus sold during the last five months of the year, May alone saw a sale of 22,216 units!

Mercedes-Benz, being the second top brand of luxury cars in the U.S., saw a steady growth in selling its cars during the elapsed five months of the year. May and year-to-date sales for the auto brand were 19,184 and 88,010 units respectively. A 27 per cent hike in sales in May has been reported for the brand.

Though, Audi too has reported an increase in car sales in May, BMW saw a marginal decline in their car sales during the same period. Accepting a 3 per cent decline in their car sales, BMW has reported selling only 17,859 units in May.

One of the possible reasons for such low demands of BMW brands in U.S. could be phasing out of its 5-Series model, says the expert.

Claiming BMW’s superiority, CEO Norbert Reithofer said, “We intend to remain the world’s leading provider of premium cars in 2010,” and “We expect that earnings will grow dynamically over the course of the year.”