Denza EV Concept Unveiled At Beijing Auto Show
The Denza EV concept, the first of its kind developed in a joint venture between German powerhouse Daimler and domestic manufacturer BYD, was recently unveiled at the 2012 Beijing motor show. The new concept is an end product developed by more than 200 engineers and experts from the Shenzhen BYD Daimler New Technology (BDNT) collaboration, formed in 2010. It took around two years to complete the concept.
More details including engine specifications have not been revealed by the company. While BYD provides technology and electric drive systems know-how and experience, Daimler will be contributing expertise in automotive design, vehicle architecture, safety and quality. Denza Concept is the first solely New Energy Vehicle (NEV) brand in the Chinese market.
“We were very much on track with its plan to launch the Denza EV in China in 2013,” said Ulrich Walker, Daimler Northeast Asia Chairman and CEO. “The Denza’s design brings traditional Chinese elements into the next generation, with a focus on ergonomic design and innovation. The concept incorporates suicide rear doors, reclining rear seats, and features a unique combination of chrome, wood and copper trim panels,” BDNT CEO Lian Yubo said.
The Chinese government supports New Energy Vehicles, and hopes to sell more NEV’s in China by 2020. If all goes well, the government this time would sell around five million vehicles as there is an increasing demand for NEV‘s.