Ferrari Celebrates Twenty Years in China
Ferrari introduces a special edition 458 to mark its 20th anniversary of their first sale in the Chinese market. By launching the vehicle, Ferrari marks a major milestone in its Chinese Market. The automaker plans an exhibition at the Italia Center of Shanghai World Expo Park. The Italia Center exhibition is first of its kind covering 900 square meters and will last for three years. It will feature collection highlights from the Maranello Museum in Italy including the brand’s best selling vehicles and is divided in to five categories: Ferrari in China, Green Technology, Product, Design and Racing. A Ferrari 348 TS was the first ever Ferrari sold in the country was the 348 TS, which was ordered from Beijing. In fact, Beijing is the location where the model was officially unveiled.
Longma, in Chinese mythology means an enchanted, winged horse with dragon scales and the Ferrari 458 special edition has been inspired by that idea. The thick black stripe seen running down the center of the hood is meant to symbolize a racing track and incorporates an image of the dragon. Twenty special edition 458s are scheduled to be made with some styling tweaks including a new Marco Polo Red colour, golden dragon graphic on the bonnet, gold and black stripes up the centre of the car and gold touches on the front winglets and down the sills. The wide black stripe included in the center of the hood is meant to represent a racing track and an image of the dragon is also added.
All of these are reserved exclusively for the Chinese market so those that might be interested better get their order in quick. The Ferrari 458 Italia 20th Anniversary Special Edition is all set to be unveiled at the inauguration of the Ferrari Exhibition in Shanghai in the coming weeks. Let us wait and see.