Ford To Introduce Local Brands in China: In Talks With Partners
Even though Ford Motor Co. is keen on developing its own brand in the biggest auto market in the world, the automaker also pursues discussions with its cohorts to launch local brands in China, said its China chief in a statement. As the biggest carmaker is on a new move to increase its demand by selling more local brands, the discussions going on have its own significance and it also have to be considered with top priority. Besides, some of the local brands have launched their own products, made exclusively for the Chinese market with their partners, in part to meet the terms with Chinese government policies that allow global carmakers like Ford to produce cars in China.
However, the decision is not at all a bad one as the demand for such local brands are high in China and other countries. Hence by making more attractive models in a local basis may help automakers to reach their targets as early as possible. For instance, Ford Motor Co. sells its vehicles such as Fiesta, Focus, Mondeo and other sedans in China in a three-way tie-up with Changan Automobile and Japan’s Mazda. Jiangling Motors makes Ford’s Transit vans and the automaker also holds 30 percent of Jiangling.
”We always are in discussions with our joint-venture partners. All I can tell you is we are studying indigenous brands, but our total focus in terms of brand enhancement is really on the Ford brand,” said David Schoch — CEO of Ford’s China operations.