Hyundai Doesn’t Want to Miss the Opportunity to Advertise in Super Bowl
Hyundai announced that they will definitely be advertising in the upcoming Super Bowl. The announcement came shortly after General Motors made clear that they would not advertise in the 2013 Super Bowl telecast as part of their new marketing strategies. It is not the first time that GM has been surpassed by other automakers. Earlier when GM said that it would stop buying ads on Facebook, Ford said it would continue to buy ads on the social network site. As the reach of Super Bowl is known to all, Hyundai wouldn’t miss the opportunity to advertise in next year’s game.
“The Super Bowl is a perfect venue for a brand like Hyundai. We are extremely pleased to be an advertiser on the 2013 Super Bowl,” wrote Steve Shannon, Hyundai marketing boss and a former GM marketing executive, in an e-mail.
For the past five years, Hyundai has been advertising Super Bowl games and is a major player in the sector. In 2011, Hyundai had commercials in the second and fourth quarters of the game, and a one-minute spot that ran in the slot before kickoff. According to Shannon, the millions of eyeballs watching the biggest football game of the year is not the only thing that Hyundai obtains from its Super Bowl marketing effort, but it brings big social media opportunities also. He also ridiculed at GM’s decision to pull $10 million worth of paid ads on Facebook.
“In addition to the fact that this is far and away the best watched television program in the U.S., the social media opportunities continue to grow every year and we expect even more impact from this aspect of our advertising on the Super Bowl next year,” he said.