In the past, the premium sports car makers never had to tempt buyers with anything other than power, exclusivity and style. With the recession hitting the market, the car makers are plotting tactics similar to that for commodity cars. The sales of the past year have gone down across the world automobile markets.

According to Edmunds, incentives on premium sports car touched a new record of $10128 for every vehicle sold in September. The previous record for premium sports car was $7347 per vehicle which was touched in April 2004. The car makers are trying the best to find customers outside the premium car buyer base. They have been trying to bring old buyers into action. They have been trying out tactics similar to the commodity cars such as low- interest financing, cash back incentives and environmental friendliness. The biggest savings are the special low-interest rates on car loans. It is seen that the buyers can save up to $30,000 on new model with techniques like this. Now the automobile giants like BMW is providing such incentives.

BMW is now providing a 0.9% interest rate on the 6-series premium cars. They are also paying a $6000 incentive to its dealers and, this could be passed on to the buyers without much bargaining. The General Motors is also providing various- tempting incentives. The Genaral Motors have been offering $10000 on rebates or loans at 4.9% interest rate for their 2009 Cadillac-XLR-V up until November 2nd. During the last month the Cadillac STS-V was available at 0% interest rate but this has been increased to 5.9% with some cash incentives on offer especially for lease buyers.

Mecedes-Benz is offering interest rate as low as 1.9-2.9% with special lease prices on some of their vehicles, namely CLS class four coupe and CLK Class Cabrio. They even introduced S400 hybrid sedan in the US town for Eco conscious buyers. As a whole, it is the best time to buy a premium sports sedan as the experts forecast a slow but steady rises in vehicle sales in 2010. By then, the deals would fade away

Source: [motorauthority]