Kia To Launch Two Midsize Sedans – Kia Cadence & Optima – Within 6 Months
Kia Motors will reportedly debut the Kia Cadenza in the first half of 2011 as replacement for the sluggish-selling Kia Amanti sedan. Meanwhile, the 2011 Kia Optima has started arriving at dealerships and is expected to hit the roads in less than six months.
According to Autoweek, bringing out the two sedans in rapid succession could create problems for Kia as sales of the Optima and Cadenza could undermine each other.
Nonetheless, Director of Product Planning for Kia Motors America, Orth Hedrick was optimistic about the scenario. “In our mind, they’re aimed at two different buyers.” Also, Hedrick stated that the Optima is targeted at mainstream buyers of mid-sized sedans whereas the Cadenza is aimed at a different group, refraining to specify the exact plans for the Cadenza.
The base Optima LX and midgrade Optima EX sedans have begun arriving at dealerships. Further, the Optima Hybrid is set to premiere in the first quarter as the first hybrid in Kia’s lineup.
Currently on sale in South Korea as the K-7, the Cadenza at 196 inches is longer and wider than the Kia Amanti and is expected to be powered by a 3.5-liter V6 engine. The Cadenza sits on a 112-inch wheelbase compared with the Optima’s 110 inches.
Meanwhile, Kia is also expected to launch a redesigned Rio subcompact next fall and slightly revamp its Soul small crossover next summer.
“This is absolutely the fastest product cadence that I’ve personally been involved with, and it just keeps coming,” added Hedrick.