New York Auto Show – Land Rover Plans to Celebrate 25th Anniversary
Apart from the official unveiling of an array of brand new models, the 2012 New York Auto Show will bear witness to something special. Land Rover is all set to celebrate the 25th anniversary of the brand, and the company plans to make the event more vibrant and therefore it will display a few historical models of the brand at the New York Auto Show.
The models that the company plans to display include the 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1997 Defender soft top. Since this is a prestigious occasion, these vehicles won’t just be parked under the expo center lights – the company has organized a special off-road course on spot to exhibit the vehicles’ potentials.
Even though Land Rover had made its debut in 1948, it didn’t officially make its way across the Atlantic until 1987. Over the years, Americans have purchased more than 575,000 Land Rover vehicles. Moreover, the United States market happens to be the brand’s Range Rover SUV’s most prolific national market, and New York City is considered to be its biggest metro market. When the leather-trimmed four-wheel drives arrived in the U.S. in ’87, its cost was $30,850, and today the cheapest Range Rover starts at $43,995.