Rhapsody Now Available in Ford and Lincoln Vehicles with SYNC AppLink
Rhapsody and Ford today announced that the leading premium on-demand music service is now available in Ford and Lincoln vehicles with SYNC AppLink at the International CES. Rhapsody listeners with SYNC-enabled cars and trucks can use voice commands and radio buttons on the steering wheel to control the Rhapsody app on their smartphones, making it safe and easy to rock out on the road. This marks Rhapsody’s first full automotive integration, and a major step forward in the company’s strategy to bring the popular service to the places where listeners spend the most time playing music: in the car and in the living room.
“Everybody loves to listen to music in the car, so making it as convenient as possible for people to enjoy Rhapsody while driving has been a high priority for us,” said Jon Irwin, president, Rhapsody. “We were pleased to work with Ford on this innovative integration. Now our customers have their favorite music within arm’s reach in their cars.” A recent survey of more than 1,000 Rhapsody members revealed that 40 percent said they listened to Rhapsody in the car, more than any other form of audio entertainment (only 13 percent listen to the radio).
The beauty of SYNC AppLink is that it works seamlessly with the Rhapsody smartphone app. When Rhapsody is launched on a smartphone while in a SYNC-enabled car, it will connect wirelessly via Bluetooth to the vehicle’s audio system for hands-free listening. SYNC AppLink is available on 2013 Fiesta, Mustang, Expedition, Fusion, F-150, Super Duty, Focus, E-Series and C-MAX.