Ford is all set to throw another lifeline for the Lincoln brand name with the launch of its all-new 2013 Lincoln MKZ sedan, which is all set to go on sale in North America after making its debut at the New York International Auto Show later this week. Although the 2013 Lincoln MKZ and the upcoming Ford Fusion shares the same platform architecture, a similar engine lineup and various other systems, Lincoln assures that the new vehicle is something new or more than just a glorified Ford Fusion. Lincoln is believed to have provided its new sedan with a V6 engine and other exclusive specifications in order to distinguish it, and to help the MKZ compete against the other established models in the executive mid-size segment like the BMW 3-Series and the Audi A4. The 2013 MKZ is Lincoln’s first model to be made by a dedicated team team at its new Lincoln Design Studio under the supervision of Max Wolff, who was hired from Cadillac.

The Continuously Controlled Damping (CCD), adjustable suspension with three modes (Sport/Normal/Comfort), an optional 15.2-square-foot panoramic roof that slides back and a Push Button automatic transmission are the major new technologies included in the 2013 Lincoln MKZ. The new MKZ concept was presented at the Detroit Motor Show and most of the styling tweaks are true to that concept except minor updates such as the door handles, the larger mirror housings, and the shape of the boot lid.

The 2013 Lincoln MKZ arrives with an option of three engines which includes a standard 2.0-liter turbocharged four-cylinder EcoBoost unit producing 240-hp, a 3.7-liter V6 with 300hp, and a 2.0-liter Atkinson-cycle four-cylinder engine combined with an electric motor producing a combined output of 188hp.

“The exterior’s front graphic is repeated in the dramatic sweep of the new instrument panel, helping tie the interior to the exterior in a harmonious manner. These flowing forms – along with the open center console – create a comfortable and functional interior that particularly appeals to younger, more diverse drivers we believe will now consider Lincoln,” said Max Wolff. Besides, the 2013 MKZ arrives fitted with SYNC and MyLincoln Touch, an 11-speaker entertainment system and cabin air filtration, along with heated front seats, remote start capabilities, Active Noise Control and full LCD instrumentation.