Toyota To Unleash Budget Sports Cars To Woo Youth

| September 7, 2010 at 8:31 am
News

Toyota MR2 Sports Hybrid Concept

Toyota has off-late spent a lot of time in the thinking-chamber and it seems the company is making a few changes to rekindle consumer base. The move might also be capable enough to set one more of Toyota’s concerns right- a worrying disinterest among young drivers.

Toyota Motor Corporation has planned to launch a new line of budget sports cars to upgrade its image among today’s youth. Toyota Vice President Takeshi Uchiyamada revealed during a press interview on September 3rd that the company looks forward to offering more cars that are fun to drive and make the brand seem interesting to buyers. A lot of the concern also seems to stem from the growing unpopularity of fuel-inefficient sports cars in an age of growing demands for eco-friendly cars.

The Japanese MNC, which is presently the world’s largest automobile maker, both in sales and production, recently released the “G Sports” or “G’s” sports conversion series for its Voxy and Noah minivans in June. The new models sold for just a little extra- ranging from 300,000 yen to 600,000 yen than their conventional counterparts. A sports edition of the popular Prius hybrid are on the cards as well, and it will be followed by the GRMN sports concept car, which will oust even the G’s sports series standards.

The new upheavals on Toyota’s part have followed the automobile-manufacturer establishing a sports vehicle management division in January, which has taken over control of product planning. Uchiyamada also stresses that Toyota does not hold sales performance as their primary concern. We hope the near-future will let us see how well the hope fructifies into reality and lets us zoom around in a new stylish Toyota sports car.

via autoblog





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