Volvo has officially announced that the company is going to end production of its famous C30 in December this year. The C30 was introduced six years back and the automaker sold around 26,000 vehicles in North America so far. Despite attempts of the Volvo brand to win the hearts and minds of younger audience, the C30 was not a huge success. Meanwhile, the latest Volvo V40 is all set to hit the dealerships.

Volvo’s major goal with the C30 was to attract new customers to the brand with its entry-level hatchback. But the sales have been less than impressive with just over 2,000 units moved so far in 2012. The ability to modify any of the last C30 orders that have been placed with the factory will close over the next several weeks, and the Polestar Limited Edition C30 will be the model’s last swan song.

In a statement Volvo said “this is a necessary step under our new business strategy and as part of our ongoing efforts to transition both financial and human resources to the development of high volume products to better sustain our brand health and network viability moving forward.”

via Autoguide