2012 Ford Mustang Sales Hit Due To Unavailability of V6
Ford Mustang has suffered serious loss in terms of sales due to the unavailability of the 3.7 liter V6 engines. In fact, with the reduction in sales, Ford Mustang is fast losing its market share to the Chevrolet Camaro. The current loss in market shares of Mustang has also jeopardized the future of the Michigan plant.
The 2012 Ford Mustang features the 3.7 liter V6 engine under the hood. This power plant is also available in the F-150 pickup of the automaker. The V6 version of the pickup is quite popular in the market. The pickup registered sales of over half a million in 2010. In comparison, the Mustang sold only 73,716 units in 2010. Naturally, the automaker is focusing on fitting the available V6s into the F-150. Thus, the automaker is unable to supply the V6 Mustang according to demand.
On the other hand, Japanese automaker Mazda has pulled out of the Flat Rock, Michigan plant it shared with Ford. Ford manufactured the current Mustang alongside with the Mazda6 in this plant. But, with the withdrawal of Mazda, operational problems will be created for Ford as the current sales of Mustang is not sufficient to sustain the Flat Rock, as the current production capacity of the plant is 240,000 vehicles per annum.
With increasing fuel prices, demand for the fuel efficient V6 engines is increasing and the automaker is unable to meet the current demand. Also, Mustang’s primary rival- the Camaro- will feature more fuel efficient and powerful V6 in the 2012 model. This may affect the Mustang sales as the next generation Mustang is not due until 2014. Overall, we can say the current V6 engine is creating problems for Ford regarding the Mustang.