Lamborghini Sales Increase By 23 Per cent in 2011
Lamborghini has managed to end the previous year with a double digit increase in deliveries and turnover. Its global deliveries increased by 300 units from 1,302 in 2010 up to 1,602 last year, which accounts for an increase of 23 percent. Over the same period, turnover managed to increase 19 percent from $361 million to $429 million. Considering the present financial situation in many parts of the globe including the brand’s home market in Italy this is not a record result but the numbers are still impressive.
The U.S. and China confirmed their status as the largest single markets for Lamborghini, followed by the UK, Germany, Italy and the Middle East. The highest selling Lamborghini of all time, the Lamborghini Gallardo, recently exceeded 12,000 units of production, plus sales of the newly introduced Aventador. The current order bank for Aventador continues to account for more than 18 months’ production. Lamborghini CEO Stephan Winkelmann has revealed that we’ll get a preview of Lamborghini’s latest research in the field of innovative materials and design at next week’s 2012 Geneva Motor Show.
A few weeks ago Lamborghini’s closest rival Ferrari also announced its financial results for 2011. Just to show the difference in scale between the two, Ferrari raked in more than $2.96 billion in revenue while selling 7,195 cars versus Lamborghini’s revenues of $429 million and the sale of 1,602 cars in 2011. Going forward, Lamborghini acknowledges that things may change for the worse but is still predicting a further increase in sales over the coming year.