Harley Davidson Posts Fourth-Quarterly Loss ($218.7 m). First in 16 Years.


RSS
If you like what you read or if you're crazy about cars n' bikes
Subscribe to our RSS feed or EMAIL updates & WIN totally cool prices. It's FREE.





Harley Davidson, the largest motorcycle manufacturer in the U.S. has reported a fourth-quarter net loss of $218.7 million (94 cents per share).The company’s first quarterly loss in the last 16 years also resulted in a end-of-year net loss of $55.1 million in 2009. Harley Davidson stocks crashed by 7.8 percent or $1.99 and ended at $23.59 on Friday in the NYSE composite trading.

harley davidson quarterly loss Harley Davidson Posts Fourth Quarterly Loss ($218.7 m). First in 16 Years.

Even in an environment where consumers are more practical and cautious we believe that people still dream about the Harley-Davidson experience and everything we see indicates that the brand is as strong or stronger than ever both in the US and globally. We will continue to solidify our position and execute on our go-forward strategy including bringing exciting products to market like the 48 that we are introducing today and which like the other dark customer bikes is intended to reach new young, adult customers.” said current Harley Davidson CEO, Keith Wandell said on an optimistic note.

However, sales prediction for 2010 still seemed a little on the lower end of expectations, with a predicted 210,000 to 212,000 units expected to be sold. This will mark the lowest levels of production since 2000, down from the 349,196 units they managed to sell in 2006.

Keith Wandell also revealed that following the shutdown of the Buell Motorcyle division, Harley Davidson is now looking for potential buyers for its Italian-based MV Agusta lineup (which has also already shut down). He also revealed that in an effort to improve profitability, Harley Davidson will now introduce 12 new models in India, the country with the most motorcycle, and set up dealerships in Mumbai and New Delhi.


RSS Hello there! If you are new here, you might want to subscribe to our RSS feed or Email alerts (NO SPAM Guarantee) for updates on this topic.


Tags: , , , , , , , , , , ,



If you liked this article, please subscribe to our rss  RSS feed HERE or subscribe to our mail  email updates HERE.
You could also help by promoting this article using the links below. Your kind heart is what gets us through.

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

Get a Trackback link

No Comments Yet

You can be the first to comment!

Leave a comment

Google Analytics Alternative